Careers & Employer Brand Copy
Your careers page is often the first piece of genuine, unguarded writing a candidate sees from your company. It tells them more about your culture than any brand document you would willingly publish.
What this service covers
Most careers pages look like they were written by the HR team, the legal department, and a committee. They describe the company rather than the experience of working there. They list benefits rather than explaining why those benefits exist. They use generic phrases like "dynamic environment" and "collaborative team" that say exactly nothing. The result is a page that fails to attract the right candidates and fails to filter out the wrong ones. We write careers copy that speaks directly to the candidate you are actually trying to hire. That means understanding what that candidate already believes about working in your industry, what objections they have about your specific company or sector, and what would genuinely make them choose you over an equivalent role at a competitor. We write careers overview pages, departmental team pages, individual job descriptions, and the full candidate journey copy from application confirmation through to onboarding welcome materials. We also write employer brand copy for LinkedIn, for graduate recruitment campaigns, and for employer review platforms.