Four phases. Every project.
The same process every time. Process consistency produces better writing.
We receive your brief and work through it systematically. Who is the reader, what do they already believe, and what do you need them to do after reading? This is not a formality. The brief stage is where most copy errors originate and where we prevent them.
We study your brand, your category, your competitors, and the specific format the copy will appear in. Product descriptions for a premium skincare catalog behave differently from those for a fast-fashion site. We write for the right context every time.
First draft delivered on the agreed date with a short explanatory note. We tell you why we made the structural decisions we made. You get context for your review, not just words to react to. Feedback lands in the second round.
Revisions incorporated cleanly. Final version delivered in your preferred format with a handover note covering tone guidance for future use. The work ends when the copy is working, not just when the file is sent.