Copy that makes
brands worth
the second look.
From product descriptions to seasonal catalogs, packaging to employer brands. Precision copy for businesses that take their words seriously. Based in Dijon, France.
Six copy disciplines
From product catalogs to careers pages, we write for brands that understand what precise copy is worth.
Product descriptions are the last piece of copy a customer reads before deciding whether to buy. Most are...
Catalog & Lookbook Copy From 173.40 €A catalog is not a list of products with descriptions. It is an argument for why this collection, this se...
Packaging & Label Copy From 136.70 €Packaging copy is the most spatially constrained writing in brand communications. Every character counts....
Event & Launch Copy From 158.20 €Launch copy has a specific job: create enough desire before the product is available that people act when...
Careers & Employer Brand Copy From 119.40 €Your careers page is often the first piece of genuine, unguarded writing a candidate sees from your compa...
Copy Localization & Adaptation From 142.90 €Localization is not translation. Translation converts words. Localization converts meaning. The differenc...
What clients say
We had been writing our own product descriptions for six years and thought they were fine. They were fine. Excellent Copywrite showed us what fine looks like compared to actually good, and the difference in our metrics showed immediately.
Sophie L. Head of E-commerce, Maison BelmontThe catalog rewrite was the first time our copy team and our design team were genuinely excited about the same thing. The narrative arc they built for the collection made everything feel intentional.
Renaud M. Creative Director, Atelier DauphineOur localization from English to French was not just translated. It was rebuilt for a French audience with different assumptions, different reference points, and a completely different register. We use them for every new market now.
Clara B. Marketing Manager, Velo Nord GroupResults from the work
French homeware brand rewrote product description library and saw 42% increase in average time on product pages.
The original descriptions were accurate and complete but written for the warehouse, not for a customer who had never touched the product. We rebuilt from the customer's sensory exp...
Luxury cosmetics group produced their most-retained seasonal catalog after full narrative rewrite.
The previous catalog copy was informative but did not build desire. Every product was described identically. We created a narrative architecture for the collection: each product co...
Regional logistics company received 73% more qualified applications after careers page and job description rewrite.
The company had a strong culture but a careers page that read like a legal disclaimer. We rebuilt it from the candidate's perspective: why this company, why this role, what the act...
How a project runs
We receive your brief and work through it systematically. Who is the reader, what do they already believe, and what do you need them to do after reading? This is not a formality. T...
We study your brand, your category, your competitors, and the specific format the copy will appear in. Product descriptions for a premium skincare catalog behave differently from t...
First draft delivered on the agreed date with a short explanatory note. We tell you why we made the structural decisions we made. You get context for your review, not just words to...
Revisions incorporated cleanly. Final version delivered in your preferred format with a handover note covering tone guidance for future use. The work ends when the copy is working,...
Craft. Signature. Prestige.
Three commitment levels for three different kinds of work.
Craft
Single focused copy deliverable. Ideal for one specific product line or campaign element.
- One copy deliverable
- Up to 1,200 words
- 1 revision round
- 4-business-day delivery
- Source document included
Signature
Multi-deliverable package for a product range, seasonal campaign, or catalog section.
- Up to 4 deliverables
- Up to 5,000 words
- 2 revision rounds
- 10-business-day delivery
- Brand tone guide
- Competitive reference notes
Prestige
Full-scope copy partnership for your complete catalog, rebranding, or annual campaign cycle.
- Unlimited deliverables
- Unlimited words
- Unlimited revisions
- Priority delivery
- Annual brand voice guide
- Monthly strategy sessions
- Competitive landscape review
Questions worth asking first
Primary delivery is in English and French. Both are native, not translated. For other languages, we work with trusted specialist partners and manage the full process. If you need copy in German, Italian, Spanish, or Dutch, ask us and we will tell you whether we can take it on with the same quality standard.
Yes. Tone, register, and vocabulary vary significantly across price points. A luxury skincare brand and a mass-market personal care brand both need precise copy, but the conventions are very different. We adapt register to the market position of the product, not to a single template we apply everywhere.
We ask for the technical documentation upfront and work closely with your product team. For pharmaceutical, cosmetic, food, or legally regulated categories, accuracy is not negotiable. We review all claims with your compliance team before delivery. If something cannot be said, we find what can be said that still compels the reader.
Before writing anything, we review your existing copy, brand guidelines, and competitor landscape. If no brand voice document exists, we propose one based on the brief. The first draft will include a tone note explaining our choices. Revisions address specific gaps between the draft and your intended voice, not vague stylistic preferences.
Good copy is not a nice-to-have.
Send us a brief or describe what you need. We respond within one business day and can begin within the week.