What copy produces.
Measurable results from clients who invested in copy done precisely.
French homeware brand rewrote product description library and saw 42% increase in average time on product pages.
The original descriptions were accurate and complete but written for the warehouse, not for a customer who had never touched the product. We rebuilt from the customer's sensory experience: what they would feel, see, and understand from the product before buying. The average session time on product pages went from 47 seconds to 67 seconds after the rewrite.
Luxury cosmetics group produced their most-retained seasonal catalog after full narrative rewrite.
The previous catalog copy was informative but did not build desire. Every product was described identically. We created a narrative architecture for the collection: each product connected to the others through a coherent story, each page had a distinct rhythm. The design team said it was the first time the copy and the art direction actually supported each other.
Regional logistics company received 73% more qualified applications after careers page and job description rewrite.
The company had a strong culture but a careers page that read like a legal disclaimer. We rebuilt it from the candidate's perspective: why this company, why this role, what the actual working environment was like. Combined with rewritten job descriptions that spoke to the candidate's motivations rather than just listing requirements, the application quality improved significantly.